The Power of Social Media Advertising: Best Practices for Engaging Audiences

Introduction to Social Media Advertising Social media has transformed the way businesses connect with their audiences. With millions of users active on platforms like Facebook, Instagram, and Twitter, the potential for reaching a targeted audience is enormous. Why Social Media Advertising Matters In today’s digital age, traditional advertising methods are becoming less effective. Social media […]

What is influencer marketing, and how can it benefit my business?

In today’s digital age, where social media has become an integral part of our daily lives, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience effectively. At Scorebada Media Marketing, we understand the significance of leveraging influencer partnerships to boost brand visibility and drive business growth. Introduction to […]

The Importance of User-Generated Content (UGC) in Marketing

In today’s digital landscape, where consumers are bombarded with marketing messages at every turn, standing out from the crowd is essential for brands. One effective way to cut through the noise and capture the attention of your target audience is through user-generated content (UGC). UGC refers to any form of content—such as photos, videos, reviews, […]

How Marketing Helps Brands Grow: Strategies for Success

In today’s competitive landscape, establishing and growing a brand requires more than just a great product or service. Effective marketing plays a pivotal role in shaping brand perception, driving customer engagement, and ultimately, fostering growth. In this blog post, we’ll explore the various ways marketing can propel brands to new heights and provide actionable strategies […]

Why Brands Should Embrace Performance Marketing

In today’s digital realm, the pursuit of effective advertising strategies has intensified. Brands are increasingly turning to performance marketing to achieve their objectives. Unlike traditional approaches, performance marketing offers a targeted, results-driven methodology that maximizes ROI and amplifies brand impact. Performance Marketing vs. Traditional Advertising Traditional advertising often operates on fixed rates, detached from real-time […]

6 Remarkable Digital Marketing Case Studies from India: Insights and Inspiration

In the dynamic world of digital marketing, staying ahead of the curve requires continuous innovation and strategic thinking. Drawing inspiration from successful brand campaigns can offer invaluable insights into effective online marketing techniques and trends. Here, we delve into six standout case studies that showcase the power of creativity, strategic planning, and engagement in brand […]

Unlock Your Business Potential: A Comprehensive Guide to Taking Your Business Online

In today’s fast-paced digital world, the internet has become an indispensable tool for businesses looking to thrive and expand their reach. With billions of users online every day, establishing a strong online presence is no longer just an option; it’s a necessity. If you’re still hesitating to take your business online, it’s time to reconsider. […]

Leveraging Meme Marketing: A Strategic Approach for Delhi’s Digital Marketing Agency

In today’s digital landscape, memes have transcended mere entertainment to become a powerful tool for brands to connect with their audience. As a Delhi-based digital marketing agency, harnessing the potential of meme marketing can propel your brand’s online presence to new heights. Let’s delve into the benefits of incorporating meme marketing into your strategy: Meme […]

Top Marketing Agencies in Delhi: Your Guide to Finding the Right Partner

In the bustling metropolis of Delhi, businesses strive to make their mark in the competitive landscape. In this digital age, where online presence is paramount, the role of marketing agencies has become increasingly vital. From traditional advertising to cutting-edge digital strategies, these agencies offer a plethora of services to help brands stand out. If you’re […]

Fukrey 3

Views

20.6Mn+

ENGAGEMENT

4.1Mn

The Challenge

Fukrey 3 is a comedy-filled film starring talented actors such as Pankaj Tripathi, Pulkit Sharma, Richa Chadda, and Varun Sharma.

Our Role

In our campaign for this film, we strategically employed meme amplification, Online Reputation Management (ORM), Anti-Piracy measures, and effective seeding. This comprehensive approach was designed to foster positive buzz across popular platforms like Instagram, YouTube, and Twitter. Let’s delve into the success of each strategy and the impact they collectively had on our campaign’s overall effectiveness.

Work

Shershah

Views

28M+

ENGAGEMENT

5.23M

The Challenge

The brief given to us was to highlight the role of Siddharth Malhotra in the movie as opposed to directly promoting the content of the film. The aim was to do positive seeding around his performance and remind audiences of his acting chops. In the process, the movie got further popularity and boost through the campaign.

 

Our Role

We executed our marquee Spotlight Campaign which drove the ORM initiative for Siddharth Malhotra. The campaign helped in changing the perception of the audience about him as an actor and a star; given the low he faced because of the failure of his last few releases. As we highlighted his character & his performance in the movie, merely within a week of our campaign, Siddharth’s Instagram account received a massive boost and witnessed a whopping increase of more than 1.5 Million followers. Our Spotlight Campaign aided not only in raising Siddharth’s profile as a star but also acted as a catalyst in connecting the audience to movie with the effective use of nationalism.

Work

Vaste

Views

130M+

ENGAGEMENT

12M+

The Challenge

The brief given to us was to not only populate the song Vaste but also to display Dhvani Bhanushali as the upcoming pop star of India.

Our Role

Since our objective was to not only populate the song but also to amplify Dhvani Bhanushali as a singer, we decided to play around the music video. We marketed the song through various routes and the results popped in. We planned out a template seeding activity where we identified some templates and some clips from the song and started creating content around it. One of our template, “Exactly at 10am.” exploded on the internet. The song has over 1 Billion views on youtube.

Work

Spiderman

Views

100Mn+

ENGAGEMENT

20Mn

The Challenge

To Make Spiderman No Way Home The Biggest Movie Of MCU And To Go Housefull During The Pre Bookings For The First Month, We Had To Portray It As A Family Movie So That People Spend Christmas And New Year’s Watching The Movie With Their Families.

Our Role

Our contribution helped make “Spiderman: No Way Home” one of the biggest Marvel movies in terms of box office collections and viewership during its first month. The #SpidermanNoWayHome hashtag generated over 1 million posts, attracting coverage from major news portals, movie reviewers, and celebrities. Our strategy aimed to raise awareness about the movie without spoilers, using memes and trending topics. We then supplied informative and factual content for the cinephile audience, before ultimately releasing content with spoilers in the third week to generate interest among those who had not yet seen the film. This sustained its success and ensured continued houseful shows until the fourth week.

Work

Costa Coffee

Costa Coffee

Views

1.7 Mn+

Views

150 k+

The Challenge

Costa Coffee India Celebrated the festive season with their new range of Blisstachio Rose drinks. Savor a burst of familiar festive flavors in every sip!

Our Role

In this campaign, we collaborated with 30 micro-influencers across regions to visit the Costa coffee outlet and taste their new festive variant. Couples, Artists, Illustrators, Bloggers, Creators, Photographers, Fashion, Lifestyle & Beauty Influencers

Work

Costa Coffee

Rangbaaz

Views

200M+

Views

200M+

The Challenge

The objective was to promote the show in a way that it creates awareness about Shahabuddin aka saheb by the people of Siwan, as the show was from the genre of Political Drama and inspired from the real life of Mohd. Shahabuddin. The motive was to establish Rangbaaz S3 the biggest franchise by ZEE5 also make the most viral meme template of 2022 of any series on which we got 90K+ organic entries on meme template.

Our Role

With a breaking user record, our campaign helped the platform earn 900K+ more subscribers. Our work crossed 200M+ views and 40M+ engagement which signified a new peak for online engagements. Our creatives got “Bhayankar Pyar” online and became a trend on social media. The whole campaign got so huge that it even affected the world of Politics, two parties got aligned due to the political buzz we created at the national level.

Work

Geejaga Hakki

Views

127.9 K+

Views

1.16 Mn

The Challenge

Coke Studio released its new song Geejaga, a Kannada language song, inspired by tales of King.

Our Role

Harishchandra’s visibility soared through strategic collaborations with an International DJ and a Celebrity Choreographer. Together, they crafted original content using the song, propelling the choreography into a viral trend. This not only garnered significant User-Generated Content (UGC) but also contributed immensely to the widespread amplification of Harishchandra.

Impact

Views

127.9 K+

Views

1.16 Mn

Work