CGI(Computer-generated imagery)

In the ever-evolving world of marketing, staying ahead of the curve is crucial. One technology that has taken the marketing industry by storm is Computer-Generated Imagery, commonly known as CGI. But what exactly is CGI, and why is it becoming indispensable in modern marketing strategies? CGI refers to the creation of still or animated visual […]

Coding

Definition and Basic Concept Coding, at its core, is the process of creating instructions for computers using programming languages. These instructions tell the computer how to perform specific tasks, from simple calculations to complex algorithms. History of Coding The history of coding dates back to the 1800s with Ada Lovelace, who is often credited with […]

Artificial Intelligence

Artificial Intelligence (AI) is no longer just a buzzword; it’s a driving force transforming industries worldwide. In today’s digital age, AI’s role in marketing is profound, reshaping how businesses interact with customers, analyze data, and develop strategies. Let’s dive into the fascinating world of AI and explore how it revolutionizes marketing. What is Artificial Intelligence? […]

Influencer Marketing

Influencer marketing has taken the digital world by storm, transforming how brands connect with their audience. By leveraging the reach and credibility of influencers, businesses can boost brand awareness, drive engagement, and ultimately increase sales. Let’s dive into the world of influencer marketing and explore how it can benefit your business. The Evolution of Influencer […]

Brand Marketing

The Ultimate Guide to Brand Marketing: Boost Your Business with ScoreBada In the fast-paced world of business, establishing a strong brand is essential for success. Brand marketing isn’t just about advertising your products; it’s about creating a lasting impression in the minds of your audience. In this comprehensive guide, we’ll explore the ins and outs […]

Email Marketing

In the digital age, email marketing has become an essential tool for businesses to connect directly with their audience. But how do you make sure your email marketing efforts stand out in a crowded inbox? This comprehensive guide will walk you through everything you need to know about email marketing, from the basics to advanced […]

Blogging

Hey there! If you’ve landed here, you’re probably looking to step up your marketing game. Well, you’ve come to the right place. Today, we’re diving deep into the world of blogging – a powerful tool that can transform your marketing strategy. Whether you’re a seasoned marketer or a newbie, this guide will walk you through […]

Web Development

Web development plays a pivotal role in establishing a strong online presence for businesses in today’s digital landscape. As technology advances and consumer behavior evolves, having a well-designed and functional website is essential for success. In this article, we will explore the world of web development, its importance for businesses, and why ScoreBada stands out […]

Facebook Ads Library

In today’s dynamic digital landscape, staying ahead in the realm of online marketing requires constant innovation and strategic insights. With platforms like Facebook dominating the advertising space, marketers are constantly seeking tools and resources to refine their strategies and outshine the competition. One such invaluable resource in the arsenal of any savvy marketer is the […]

Social Media in Marketing

In today’s digital age, social media has revolutionized the way businesses market their products and services. From small startups to multinational corporations, leveraging social media platforms has become essential for reaching and engaging with target audiences. This article explores the significance of social media in marketing and provides insights into effective strategies for maximizing its […]

Fukrey 3

Views

20.6Mn+

ENGAGEMENT

4.1Mn

The Challenge

Fukrey 3 is a comedy-filled film starring talented actors such as Pankaj Tripathi, Pulkit Sharma, Richa Chadda, and Varun Sharma.

Our Role

In our campaign for this film, we strategically employed meme amplification, Online Reputation Management (ORM), Anti-Piracy measures, and effective seeding. This comprehensive approach was designed to foster positive buzz across popular platforms like Instagram, YouTube, and Twitter. Let’s delve into the success of each strategy and the impact they collectively had on our campaign’s overall effectiveness.

Work

Shershah

Views

28M+

ENGAGEMENT

5.23M

The Challenge

The brief given to us was to highlight the role of Siddharth Malhotra in the movie as opposed to directly promoting the content of the film. The aim was to do positive seeding around his performance and remind audiences of his acting chops. In the process, the movie got further popularity and boost through the campaign.

 

Our Role

We executed our marquee Spotlight Campaign which drove the ORM initiative for Siddharth Malhotra. The campaign helped in changing the perception of the audience about him as an actor and a star; given the low he faced because of the failure of his last few releases. As we highlighted his character & his performance in the movie, merely within a week of our campaign, Siddharth’s Instagram account received a massive boost and witnessed a whopping increase of more than 1.5 Million followers. Our Spotlight Campaign aided not only in raising Siddharth’s profile as a star but also acted as a catalyst in connecting the audience to movie with the effective use of nationalism.

Work

Vaste

Views

130M+

ENGAGEMENT

12M+

The Challenge

The brief given to us was to not only populate the song Vaste but also to display Dhvani Bhanushali as the upcoming pop star of India.

Our Role

Since our objective was to not only populate the song but also to amplify Dhvani Bhanushali as a singer, we decided to play around the music video. We marketed the song through various routes and the results popped in. We planned out a template seeding activity where we identified some templates and some clips from the song and started creating content around it. One of our template, “Exactly at 10am.” exploded on the internet. The song has over 1 Billion views on youtube.

Work

Spiderman

Views

100Mn+

ENGAGEMENT

20Mn

The Challenge

To Make Spiderman No Way Home The Biggest Movie Of MCU And To Go Housefull During The Pre Bookings For The First Month, We Had To Portray It As A Family Movie So That People Spend Christmas And New Year’s Watching The Movie With Their Families.

Our Role

Our contribution helped make “Spiderman: No Way Home” one of the biggest Marvel movies in terms of box office collections and viewership during its first month. The #SpidermanNoWayHome hashtag generated over 1 million posts, attracting coverage from major news portals, movie reviewers, and celebrities. Our strategy aimed to raise awareness about the movie without spoilers, using memes and trending topics. We then supplied informative and factual content for the cinephile audience, before ultimately releasing content with spoilers in the third week to generate interest among those who had not yet seen the film. This sustained its success and ensured continued houseful shows until the fourth week.

Work

Costa Coffee

Costa Coffee

Views

1.7 Mn+

Views

150 k+

The Challenge

Costa Coffee India Celebrated the festive season with their new range of Blisstachio Rose drinks. Savor a burst of familiar festive flavors in every sip!

Our Role

In this campaign, we collaborated with 30 micro-influencers across regions to visit the Costa coffee outlet and taste their new festive variant. Couples, Artists, Illustrators, Bloggers, Creators, Photographers, Fashion, Lifestyle & Beauty Influencers

Work

Costa Coffee

Rangbaaz

Views

200M+

Views

200M+

The Challenge

The objective was to promote the show in a way that it creates awareness about Shahabuddin aka saheb by the people of Siwan, as the show was from the genre of Political Drama and inspired from the real life of Mohd. Shahabuddin. The motive was to establish Rangbaaz S3 the biggest franchise by ZEE5 also make the most viral meme template of 2022 of any series on which we got 90K+ organic entries on meme template.

Our Role

With a breaking user record, our campaign helped the platform earn 900K+ more subscribers. Our work crossed 200M+ views and 40M+ engagement which signified a new peak for online engagements. Our creatives got “Bhayankar Pyar” online and became a trend on social media. The whole campaign got so huge that it even affected the world of Politics, two parties got aligned due to the political buzz we created at the national level.

Work

Geejaga Hakki

Views

127.9 K+

Views

1.16 Mn

The Challenge

Coke Studio released its new song Geejaga, a Kannada language song, inspired by tales of King.

Our Role

Harishchandra’s visibility soared through strategic collaborations with an International DJ and a Celebrity Choreographer. Together, they crafted original content using the song, propelling the choreography into a viral trend. This not only garnered significant User-Generated Content (UGC) but also contributed immensely to the widespread amplification of Harishchandra.

Impact

Views

127.9 K+

Views

1.16 Mn

Work